Our ethos is to create healthier decadent treats, and our mission is to do this with natural ingredients. We’re passionate about MiiRO being refined sugar free, so let’s break down the importance of this for you and why you should ditch the refined stuff.

Understanding Sugars
A typical ice cream contains either refined sugar (which comes from sugar canes that need to be heavily processed to extract the sugar) or more often a high-fructose corn syrup which is a chemically produced sugar. Both have no nutritional value and are instead just empty calories.
When a product is “refined sugar free” however, this means that only natural sugars have been used. Unlike the chemically produced and sugar cane versions described above, this natural alternative uses fruits as its source of sweetness. Foods with natural sugar play an important role in our diets as they provide essential nutrients that keep the body healthy and prevent disease.

The Difference on the Body
Refined sugar is rapidly broken down when consumed. This has a negative effect on the body as it causes blood sugar levels to artificially skyrocket. When this process occurs your pancreas kicks into gear and releases insulin in an attempt to balance out your blood sugar levels. This inevitably leads to the dreaded sugar crash, whereby your momentary boost is replaced by a more lasting slump. To top it off, refined sugar is broken down and digested so quickly that the body does not feel full or satisfied.

Our Ingredients
We use coconut sugar and Italian grapes to sweeten our ice cream naturally. Coconut sugar and grapes have a lower glycemic index (GI of 54 and 53 respectively), compared to refined cane sugar (GI of 60). Food with low GI values are digested and metabolised at a slower rate, prompting smaller fluctuations in blood glucose and insulin levels. Coconuts and grapes both also contain nutrients, unlike refined sugar, such as minerals and antioxidants.

It is important to not let sugar become the enemy. No one nutrient is the devil, it is all about high quality sources and balance. When in doubt, look no further than nature’s treats; like juicy fruits and heavenly nut butters which are all naturally sweet.